Unless you are a mega-hit sensation from your first debut single or album, you’ll experience the same fate that Parker Cannon and his band, The Story So Far, did when they only got more popular over time. And boy, ten years is a really long time.
Be sure to check out their latest album, Proper Dose, and their upcoming nationwide tour across the US, this spring.
This YouTube video by Burstimo outlines how musicians can get the ball rolling for new listeners, traction, book new venue gigs, and (hopefully) sell out their merch.
— While also acknowledging how difficult these goals can seem at first.
1) YOUR EXPECTATIONS MAY BE HIGH BUT YOUR EFFORT IN PROMOTION IS LOW
Knowing a song of yours has potential is a good start, however, it is essential to keep yourself motivated in getting your released tracks and EP’s circulated.
This can mean regular or frequent promotions with your audience, new audiences, fans, social media accounts, even consider branching out to new social media platforms or contacting other social media influencers.
These are all majorly effective avenues to take, however, getting the word out with any possible form of promotion, no matter how creative or simple, is a step in the right direction. The important thing to know here is to never give up.
2) FIND YOUR BEST CROWD
Experiment and explore with whom you’d believe would enjoy your kind of music the best. This is mostly a trial-by-error experience.
Burstimo recommends using social media advertising.Promote your music on platforms such as Instagram, Youtube, Facebook, Twitter, Tiktok, etc.
Using these avenues will help with tracking along with who listens, shares, and likes your content the most.
Set aside a budget for promoting and experiment with different age groups, countries, and niche hobbies or keywords; Excitingly enough so, finding your niche audience will feel amazing, and taking the time out to do so is a factor that will help you build your fanbase and your potential to blow up.
Here’s a helpful and cost-effective tip: Reddit.
3) HAVE YOU RELEASED ENOUGH CONTENT?
While art galleries or exhibits might not be your thing, one thing to note is that most exhibits feature multitudes of pieces of art from one artist, much like an album is a mass of tracks uploaded by one artist, or one band.
You can’t really be a legend with just one song.
Working on your craft and dedicating your time to working on an EP or album will help a long way with building a greater audience and following.
4) APPRECIATE YOUR FANS
Word-of-mouth is powerful. When you take the time out to celebrate and acknowledge your loyal fans, no matter how little or big the number, they will celebrate you back in the same way.
It’s important to take advantage of every opportunity of support you are given.
Recognize how much you’ve taken part in inspiring your niche community with your lyrics and your music, and take action by replying to tweets, replying back, or liking supportive comments on your social media.
This will help boost your fanbase and encourage others to support you or your band as well.
5) UNDERSTAND THE IMPORTANCE OF FEEDBACK
There are many unfortunate factors that may come into play when it comes to a new release or the first time you show someone your music.
• The quality may suck, • The track(s) may not have been mixed and mastered correctly, •The lyrics might just be crap.
The quality of your sound and your music is one of the major deciding factors for “Will this song be popular and blow up or not?” It’s important to know how you sound, and it may be equally as important to be open to the idea of developing one as well.
HELPFUL TIP
When you’re first starting out (or if you’re curious), Reddit can be an extremely helpful (and anonymous) resource, when gauging general opinions about your music.
There you can find genre-dedicated subreddits and catch the attention of others capable of giving you the brutal and honest truth.
It’ll help in the long run, you’ll get valuable opinions and maybe some negative ones, but, ultimately it will help you reach your goals and improve the quality of your sound.
LASTLY,
You may not be very successful in your attempts to build an audience today, next month, or in the next two years. But, with these tips and guidelines in mind, keep striving. I promise you it is worth it.
Keep making music, keep engaging, keep seeking feedback, and keep on trying to find the right genre or the right crowd. Always believe in your ability to succeed.
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